The definition of luxury has evolved. For today’s discerning travellers, particularly Millennials and Gen Z, it’s no longer about just impeccable service. It’s about an experience that resonates with their values. And one of their core values? Sustainability. A striking 81% of global travellers (according to Booking.com) say sustainable travel is important to them, and many are willing to pay a premium for it.,
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Hospitality Net – Europe
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